Our foundation champions a shift from linear consumption to a circular economy, turning material waste into valuable resources. This approach not only addresses the environmental issues associated with waste but also unlocks new possibilities for businesses. By rethinking the way materials are sourced and used, we strive to minimise harm to both people and the planet.
We advocate disrupting conventional value chains by promoting transparency and collaboration. By viewing ourselves as interconnected links in a circular chain, we can share information and work together more effectively. This collaborative approach enables the development of innovative solutions for material reuse and reduces reliance on virgin resources. The goal is to create a system where materials are continually cycled, minimising waste and maximising value.
Turning waste into new materials is not always straightforward. One significant challenge is the lack of information about the composition of recycled materials. Knowing the precise makeup of these materials is essential for creating high quality products. We are working to bridge this information gap by developing innovative solutions for material identification and characterisation.
Ultimately, our efforts aim to secure global material sourcing and foster a world where resources are managed sustainably. By promoting circular economy principles, we can create a more resilient and equitable future for all. This involves working with businesses, governments, and communities to implement practical solutions for material reuse and recycling.
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